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Maserati - Feel the force

Role in the project

Concept creation | Script writing | Copywriting

Two heroes, one single-minded message. We created a series of bite-sized digital videos that blend the power, style, and boldness of the Maserati Levante with the charisma of Wissam Breidy.

Exploring the three brand values of innovation, design, and unrivalled driving, we weaved three unique stories that resonated with Wissam's charm. Aptly named 'Feel the Force', the videos explored Maserati Levante's influence on Wissam.


It conveyed the message that, over time, man and machine eventually become one. 

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