ACD. COPYWRITER. RULE OF THREE FOLLOWER.

PROBLEM

The INFINITI QX80 and QX60 were introducing new sporty trims, but the changes were largely cosmetic. With the flagship models already representing established success, we needed find a distinct identity and a compelling reason for the new duo.​

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IDEA

We took sport off the racetrack and onto the runway. Through a collaboration with Mohammed Al Turki and other influencers, we connected automotive design with high fashion to prove that being sporty isn't about speed. It's about attitude.​​