Fitbit - Unlocking new strengths
Role in the project
Concept creation | Creative direction | Copywriting | Project management
Fitbit had been doing a series of influencer collaborations. However, most of these campaigns didn't have a story-telling element.
For New Year's, Fitbit wanted to do a campaign that focussed on finding new strengths and keeping New Year's Resolutions.
Most people give up their resolution because of the lack of accountability and inspiration.
For the campaign, we picked a band of influencers and followed their journey of how they were keeping their resolutions every day.
We asked them to document a day in their life as a mini-vlog. Additionally, they posted regular updates during January about how they were sticking to their resolution and discovering new strengths on this journey.
Below is the content that the influencers created for us.