Fitbit - Unlocking new strengths

Role in the project

Concept creation | Creative direction | Copywriting | Project management

Campaign Overview

Objective

Fitbit had been doing a series of influencer collaborations. However, most of these campaigns didn't have a story-telling element.

 

For New Year's, Fitbit wanted to do a campaign that focussed on finding new strengths and keeping New Year's Resolutions.

Insight

Most people give up their resolution because of the lack of accountability and inspiration.

Idea

For the campaign, we picked a band of influencers and followed their journey of how they were keeping their resolutions every day.

 

We asked them to document a day in their life as a mini-vlog. Additionally, they posted regular updates during January about how they were sticking to their resolution and discovering new strengths on this journey.

Below is the content that the influencers created for us.

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