Feel Patrol

Global Launch

PROBLEM

After 14 years, launching a new Patrol wasn’t just about a model update—it was about living up to a legend deeply rooted in Middle Eastern culture.

IDEA

Target lifelong loyalists and a new generation through emotionally charged, high-impact moments.

RESULTS

730M+ Total Campaign Impressions

1,200+ UGC Videos

116M+ Views on Campaign Content

AWARDS

GOLD - MENA Effies - Automotive