Dubizzle - Dubizzle it

Role in the project

Concept creation | Creative direction | Copywriting | Project management

Campaign Overview

Objective

Dubizzle had ceased all its marketing during the pandemic and wanted to come back with a bang.

Insight

You need information – You Google it

You need a date – You Tinder it.

You need anything in UAE – You Dubizzle It

Idea

We took a genre that the country is in love with – Hip-hop

Took instances where people use Dubizzle

Mixed them up

Created a memorable jingle

Results

The jingle was an instant hit.

Positive comments flooded Dubizzle's social channels.

The tune was so catchy that the brand has used the chorus as a sonic for all their commercials.

User commetns.gif