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Dubizzle - Dubizzle it
Role in the project
Concept creation | Creative direction | Copywriting | Project management | Music Direction | Vocals
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Campaign Overview
Objective
Dubizzle had ceased all its marketing during the pandemic and wanted to come back with a bang.
Insight
You need information – You Google it
You need a date – You Tinder it.
You need anything in UAE – You Dubizzle It
Idea
We took a genre that the country is in love with – Hip-hop
Took instances where people use Dubizzle
Mixed them up
Created a memorable jingle
Results
The jingle was an instant hit.
Positive comments flooded Dubizzle's social channels.
The tune was so catchy that the brand has used the chorus as a sonic for all their commercials.
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