Dubai Media City -
Connect. Collaborate. Create.
Role in the project
Concept creation | Creative direction | Copywriting | Project management
The business landscape in the UAE has changed extensively.
With the emergence of new and more affordable free zones in the region, there was a decline in DMC's market share.
They wanted to rebrand and attract more talent and creative businesses.
The UAE is one of the preferred destinations for content creators. But when it comes to post-production, most of them choose more cost-effective countries.
Our idea was to showcase to content creators and businesses that they can create and produce world-class content in Dubai at Dubai Media City, Production City, and Studio City. It is the place where they can Connect. Collaborate. Create.